Technology
ForeTell® provides a powerful "what-if" methodology
for making decisions
Our methodology extends a technique called scenario planning.
Scenario
planning
helps organizations think systematically about
how
their industry,
society,
or geo-political landscape is likely to
evolve
over years or even
decades.
Scenarios depict vivid stories
about
plausible futures, which
provide baselines
for thinking about
strategic
decisions.
Scenarios paint possible futures rather broadly, because of the
uncertainties
arising from extended time frames. Generally, they
don't
directly answer the
first question decision-makers ask, which
is "What
will WE and our stakeholders
look like in this picture?"
Scenarios are
also passive: they don't help you assess
HOW YOUR
proposed plans,
investments, or strategies will perform, which drives
the answer to the
second key question "What can we do to position
ourselves
for success
in this future?" This is particularly unfortunate
because of the famous
"Law of Unintended Consequences" - human
beings are not very adept
at thinking through complex changes over
time.
While chess is a challenging
game, chess moves are much simpler
to
anticipate than behaviors in
competitive markets, military conflicts,
or entire societies.