Organizational Change
Problem
Organizations face change on a continual basis: responding to threats or
opportunities, they merge, downsize, upgrade technology and skills, and
otherwise re-engineer themselves. Attempts to manage the disruptions
caused by these transformations – such as reduced morale and
performance – frequently fail.
Conventional Change Management (CM) treats change as a tactical
problem that can be planned and scheduled like any routine project. But
change is not tactical; it is an ongoing strategic challenge that requires
regular reassessment and adjustments to account for organizational
dynamics.